With respect to a consumer buying situation that involves variety-seeking behavior, the market leader generally encourages variety seeking by offering lower prices or deals.

Question

Quizplus · Accepted Answer

When a consumer engages in variety-seeking behavior, they are looking for novelty and change. The market leader may actually discourage variety-seeking behavior by offering consistent and reliable products that meet consumer expectations. Instead, smaller, niche brands may offer more varied options to attract consumers who are seeking something different.

With Respect to a Consumer Buying Situation That Involves Variety-Seeking