The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. We can distinguish between two family categorization in the buyer's life. Name the two families and their impact on buying behavior.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q39: Social class is the fundamental determinant of
Q40: For an employee at an organization, an
Q41: An opinion leader is the person in
Q42: Culture is the fundamental determinant of a
Q43: Explain the differences between a role and
Q45: Consumers who experience money constraints are prone
Q46: Marketers embed covert messages in ads or
Q47: Mention the personal factors that can influence
Q48: The starting point for understanding consumer behavior
Q49: In the exact moment you run out
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents