In a ________ purchasing situation, the buyer wants to make some change to existing product specifications, prices, delivery requirements, or other terms.
A) new rebuy
B) regular buy
C) straight rebuy
D) modified rebuy
E) new task

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the buyer wants to make some changes to existing product specifications, prices, delivery requirements, or other terms. This is different from a straight rebuy situation where the buyer simply reorders the same product without any changes, and a new task situation where the buyer is purchasing a product for the first time and needs to gather a lot of information before making a decision.

In a ________ Purchasing Situation, the Buyer Wants to Make