________ are products such as Kiehl's skin care and Kendall-Jackson wines that are priced between average middle-market and superpremium old luxury brands and are also based on emotions.

Question

Quizplus · Accepted Answer

Masstige goods are products that combine high-end branding and design with affordable prices, appealing to consumers who want to indulge in luxury goods but may not have the budget for old luxury brands. Kiehl's skin care and Kendall-Jackson wines are examples of masstige goods, as they are priced between average middle-market and superpremium old luxury brands and aim to evoke emotions and a sense of luxury for the consumer.

________ Are Products Such as Kiehl's Skin Care and Kendall-Jackson