Christian Louboutin is a footwear designer who launched his line of high-end women's shoes in France in 1991. Since 1992, his designs have incorporated the shiny, red-lacquered soles that have become his signature. These red-lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands. In accordance with the brand asset valuator model, which of the following components of brand equity has Louboutin fulfilled in the given scenario?

Question

Quizplus · Accepted Answer

Christian Louboutin's use of red-lacquered soles and high stilettos sets his brand apart from other designer shoe brands, fulfilling the energized differentiation component of brand equity. This means that his brand has a unique and distinctive proposition that makes it stand out and captures consumer attention.

Christian Louboutin Is a Footwear Designer Who Launched His Line