According to Young and Rubicam's brand asset valuator, a brand's ________ measures how well the brand is regarded and respected.

Name: According to Young and Rubicam's brand asset valuator, a brand's ________ measures how well the brand is regarded and respected.
Brand: Quizplus
Rating: 4.8 (46 reviews)

Question

Quizplus · Accepted Answer

Esteem measures the level of respect and regard that the brand commands. It reflects the perceived quality of the brand and customers' willingness to pay a premium price for it.

According to Young and Rubicam's Brand Asset Valuator, a Brand's