According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question "Does this brand offer me something?"
A) advantage
B) presence
C) relevance
D) bonding
E) performance

Question

Quizplus · Accepted Answer

The relevance step addresses the question "Does this brand offer me something?" This step focuses on the brand's ability to meet the needs and desires of its target audience. It involves creating a strong connection between the brand and its target audience by offering products or services that are meaningful, useful, and valuable to them.

According to the BRANDZ Model of Brand Strength, Brand Building