According to the BRANDZ model, "Bonded" consumers at the lower levels of the pyramid build stronger relationships with and spend more on the brand than those at the top.

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In the BRANDZ model, "Bonded" consumers are at the top of the pyramid, indicating the strongest relationship with the brand, leading to higher spending and loyalty compared to those at lower levels.

According to the BRANDZ Model, "Bonded" Consumers at the Lower