Brand salience describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs.

Question

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Brand salience refers to the degree to which a brand is thought about or noticed when a customer is in a buying situation. It's about the brand's prominence or visibility in the customer's mind, not the extrinsic properties of the product or service or how it meets psychological or social needs.

Brand Salience Describes the Extrinsic Properties of the Product or Service