A company getting ready to launch a new product must make several decisions. The company must first decide on ________.
A) whether to launch the product in a single location
B) whether to launch the product in a region
C) whether to launch the product into full national distribution
D) when to introduce the product
E) when to develop a planned market rollout

Question

Quizplus · Accepted Answer

The first decision in launching a new product is determining the timing of the introduction, as it impacts market readiness, competition, and resource allocation.

A Company Getting Ready to Launch a New Product Must