Apollo Couriers, a company providing international express mail services, has a proactive customer communications team. The primary job of this team is to identify situations that led to customer dissatisfaction, and then provide quick remedies to fix the problems. This has helped Apollo in winning customer loyalty to a great extent. In this instance, Apollo has benefitted from ________.

Question

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Apollo has benefitted from good service recovery, which involves identifying and addressing situations that led to customer dissatisfaction in order to win customer loyalty.

Apollo Couriers, a Company Providing International Express Mail Services, Has