Malcolm Sanders, a graduate student from Boston, makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter months, a busy time for Malcolm. He advertises more aggressively and sells most of his snowboards around this time. Which market segmentation approach does Malcolm most likely use?
A) gender segmentation
B) psychographic segmentation
C) occasion segmentation
D) geographic segmentation
E) age and life-cycle segmentation

Question

Quizplus · Accepted Answer

Malcolm most likely uses occasion segmentation because he targets customers based on the winter season when the demand for snowboards is the highest.

Malcolm Sanders, a Graduate Student from Boston, Makes Customized Snowboards