Teen Mania Inc., a company marketing adventure sports merchandise for teenagers, targets the world's teenagers, who have similar needs and buying behavior even though they are located in different countries. Which of the following market segmentation is evident here?

Question

Quizplus · Accepted Answer

The segmentation evident here is intermarket segmentation, as the company is targeting a group (teenagers) that has similar needs and buying behavior across different countries, rather than segmenting based on any specific demographic, psychographic, or behavioral variables.