________ segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.
A) Complex
B) Measurable
C) Competitive
D) Differentiable
E) Homogeneous

Question

Quizplus · Accepted Answer

Differentiable segments are those that are distinct from one another and respond differently to marketing mix elements. This is important for companies to target specific segments with tailored marketing efforts that will resonate with their unique needs and preferences.

________ Segments Are Conceptually Distinguishable and Respond Differently to Different