Which of the following is a disadvantage of using a differentiated marketing strategy?
A) generates far lower sales compared to an undifferentiated marketing strategy
B) customer loyalty is negatively impacted and difficult to obtain
C) the costs of doing business increase
D) quality control problems increase
E) product safety decreases

Question

Quizplus · Accepted Answer

Differentiated marketing involves targeting multiple segments with different marketing strategies, which can increase the costs of doing business as companies need to develop and implement multiple marketing plans.

Which of the Following Is a Disadvantage of Using a Differentiated