A public relations firm tailors its advertising and promotional services according to the needs and preferences of specific customers. This exemplifies ________.
A) trigger-based marketing
B) mass marketing
C) segmented marketing
D) individual marketing
E) concentrated marketing

Question

Quizplus · Accepted Answer

Individual marketing involves customizing products or services to meet the specific needs and preferences of individual customers.

A Public Relations Firm Tailors Its Advertising and Promotional Services