Which of the following marketing strategies is most suitable for smaller firms with limited resources?
A) mass marketing
B) undifferentiated marketing
C) niche marketing
D) differentiated marketing
E) one-to-one marketing

Question

Quizplus · Accepted Answer

Niche marketing is most suitable for smaller firms with limited resources as it involves targeting a specific segment of the market with specialized products or services that meet the unique needs and preferences of that segment. This approach allows smaller firms to compete effectively against larger firms with greater resources by focusing on a small but profitable segment of the market. Mass marketing, undifferentiated marketing, and differentiated marketing require significant resources and may not be suitable for smaller firms. One-to-one marketing is a highly personalized approach that involves tailoring products and services to individual customers, which may also be too resource-intensive for smaller firms.

Which of the Following Marketing Strategies Is Most Suitable for Smaller