A ________ refers to the way a product is defined by consumers on important attributes-the place the product occupies in consumers' minds relative to competing products.
A) core competency
B) value stream
C) value proposition
D) product position
E) product specification

Question

Quizplus · Accepted Answer

Product position refers to the way a product is perceived by consumers in comparison to competing products on important attributes. It is the place a product holds in the minds of consumers. The other options are not related to the concept of product position.

A ________ Refers to the Way a Product Is Defined