The full mix of benefits on which a brand is differentiated and positioned is known as the brand's ________.
A) value proposition
B) service life
C) value stream
D) supply chain
E) demand chain

Question

Quizplus · Accepted Answer

The term "value proposition" refers to the unique mix of benefits that a brand offers to its target audience, which sets it apart from its competitors and influences consumer decision-making. This includes factors such as the product's features, quality, price, convenience, and emotional appeal, among others. The value proposition is a key element of the brand strategy and helps to define the brand's positioning in the market. Options B, C, D, and E are unrelated to the concept of value proposition.

The Full Mix of Benefits on Which a Brand Is