"To busy multitaskers who need help remembering things, Evernote is a digital content management application that makes it easy to capture and remember moments and ideas from your everyday life using your computer, phone, tablet, and the Web." This is an example of a(n) ________.
A) positioning statement
B) statement of purpose
C) order-routine specification
D) vision statement
E) product specification

Question

Quizplus · Accepted Answer

The statement describes the unique selling point of Evernote as a digital content management application for multitasking individuals who need help remembering things. This is an example of a positioning statement, which communicates how a product or service stands out in a crowded market.

"To Busy Multitaskers Who Need Help Remembering Things, Evernote Is