
Marketers usually limit their segmentation analysis to only one major variable.
Correct Answer:
Verified
Q73: Define psychographic segmentation.
Q74: Gender segmentation has long been used in
Q75: Why are demographic factors the most popular
Q76: When segmenting by user status, markets are
Q77: Briefly describe geographic segmentation.
Q79: Demographic segmentation divides buyers into segments based
Q80: Psychographic segmentation divides buyers into different segments
Q81: A segment is less attractive if it
Q82: Why do companies opt for market segmentation?
Q83: Which of the following is LEAST relevant
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