The relative power of buyers affects segment attractiveness.

Name: The relative power of buyers affects segment attractiveness.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If buyers have significant power in a segment, it can make the segment less attractive for companies as they may have to lower prices or offer more incentives to attract customers. This can impact profitability and competitiveness in the segment. Thus, the relative power of buyers is an important factor in evaluating the attractiveness of a segment.

The Relative Power of Buyers Affects Segment Attractiveness