Eric Mason, an employee of Huntington Steelworks, is responsible for defining product specifications and providing relevant information for evaluating alternatives in his organization's buying center. Eric, whose opinions affect the buying decisions of his organization to a great extent, is most likely a(n) ________.

Question

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Eric's responsibility of providing product specifications and influencing buying decisions make him an influencer in the organization's buying center. The user is someone who actually uses the product or service, the decider is the final decision-maker, the gatekeeper controls the flow of information, and the buyer is responsible for making the actual purchase.

Eric Mason, an Employee of Huntington Steelworks, Is Responsible for Defining