Ralph works for a manufacturing company in Ohio. Recently, he called in a department manager to assist in the purchase of some heavy machineries. After consulting the department manager, Ralph is considering a change in product specifications and characteristics and expects suppliers to meet his requirements. Which of the following is evident here?

Question

Quizplus · Accepted Answer

Ralph is considering a change in product specifications and characteristics, which indicates that this is not a straight rebuy where the company simply repeats a previous purchase. It is also not a new task where a completely new product is being introduced. Instead, Ralph is modifying an existing purchase, which is characteristic of a modified rebuy. Additionally, Ralph is expecting suppliers to meet his new requirements, indicating that there is room for product differentiation. However, there is no indication that a reverse auction is involved in this situation.

Ralph Works for a Manufacturing Company in Ohio