According to Freud, a person's buying decisions are primarily affected by ________.

Name: According to Freud, a person's buying decisions are primarily affected by ________.
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Question

Quizplus · Accepted Answer

According to Freud's theory of psychoanalysis, a person's subconscious desires and motives influence their behavior, including their buying decisions. Therefore, subconscious motives drive consumer behavior more than family influences, societal expectations, brand images, or cultural norms.

According to Freud, a Person's Buying Decisions Are Primarily Affected