________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.
A) Selective attention
B) Selective retention
C) Cognitive dissonance
D) Selective distortion
E) Cognitive bias

Question

Quizplus · Accepted Answer

Selective retention is the phenomenon where consumers are more likely to remember positive attributes of brands that they already favor, while forgetting positive attributes of competing brands. This leads to a biased perception of the brand's strengths and weaknesses, which in turn affects purchase decisions.

________ Means That Consumers Are Likely to Remember Good Points