Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands of HDTV. Therefore, Jim is displaying complex buying behavior.

Question

Quizplus · Accepted Answer

Complex buying behavior occurs when there are significant differences between brands and the consumer engages in extensive research and evaluation before making a purchase decision. Since Jim realizes there are few differences between brands, he would likely exhibit limited decision-making behavior, which is characterized by a moderate level of research and evaluation.

Jim Is Planning on Buying an Expensive HDTV and He