The Market Researchers at HoneyCamp Foods Gather Daily Sales Data

The market researchers at HoneyCamp Foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and also to gain valuable market insights. This mix of people and procedures at HoneyCamp Foods that generate actionable marketing insights represents a(n) ________.

A) enterprise planning system
B) product mix
C) underground economy
D) marketing information system
E) niche market