________ research involves observing customers in a natural context on the Internet.
A) Causal
B) Netnography
C) Survey
D) Ethnographic
E) Geomarketing

Question

Quizplus · Accepted Answer

Netnography research involves observing customers in a natural context on the Internet. It involves analyzing user-generated content such as online reviews, social media posts, and forum discussions to understand customer behavior and preferences.

________ Research Involves Observing Customers in a Natural Context on the Internet