Ursula Williams owns a small publishing company in Utah and has a very restrictive budget for the market research she currently needs to conduct. She requires a large sample size for her research in order to arrive at insightful conclusions. Additionally, she wants to have excellent control over her sample. Keeping in mind her restrictive budget and other specifications, which of the following methods of contact would you advise Ursula to use?
A) telephone interviews
B) individual interviews
C) online surveys
D) mail questionnaires
E) focus group interviews

Question

Quizplus · Accepted Answer

Online surveys would be the best choice for Ursula given her restrictive budget and the need for a large sample size with good control. Online surveys are relatively cheap compared to other methods, and they can cover a larger geographical area without the need for physical presence. Also, Ursula can ensure good control over her sample by using various tools such as pre-screening questions, randomized questions, and progress tracking.

Ursula Williams Owns a Small Publishing Company in Utah and Has