Melissa Thomas leads the marketing research division at Tronics Inc., a manufacturing company based in Alabama. To improve future sales of the company's products, she has decided to collect customer opinions and feedback on the current products offered by her company. For this purpose, Melissa is looking for a highly flexible contact method which can be used to gather large amounts of data within the least possible time. In this instance, which of the following contact methods is most likely to hold the highest appeal for Melissa?

Question

Quizplus · Accepted Answer

Online surveys are the best choice in this case as they offer the flexibility to reach a large sample size within the shortest possible time. It allows customers to respond in their own time and at their own convenience, reducing the need for scheduling and ensuring a higher completion rate. Additionally, online surveys are cost-effective and offer easy data collection and analysis options.

Melissa Thomas Leads the Marketing Research Division at Tronics Inc