Jake Adams works for a marketing research firm and is currently conducting research for a company that wants to investigate multiple international markets for the possibility of expansion. Internet-based survey research would be the most attractive research option for Jake if his client ________.
A) places a high emphasis on speed
B) requires a small sample size
C) places a high emphasis on following intrusive research methods
D) wants to exercise full control over the online sample
E) places a high emphasis on ethnographic research

Question

Quizplus · Accepted Answer

Internet-based survey research is the most attractive research option when speed is an important factor, as online surveys can be conducted quickly and efficiently.

Jake Adams Works for a Marketing Research Firm and Is