Redrunners Inc., a manufacturer of sports merchandise, is gathering customer opinions about the firm's new sports shoe line. A team of researchers in the company invited 8 regular customers to talk about the new line of shoes, asking why they chose to buy the shoe and what they disliked most about its design. A moderator was present to monitor the discussion. Which of the following types of contact methods has Redrunners used in this instance?

Question

Quizplus · Accepted Answer

Redrunners Inc. has used group interviewing as a contact method by inviting 8 regular customers to discuss the new line of shoes with a moderator present to monitor the discussion. Individual interviewing involves one-on-one interviews with participants, mail questionnaires are sent by mail, mass surveys are sent to a large group of people, and mall intercept involves approaching and surveying people in public places such as malls.