Ethnographic research involves sending observers to watch and interact with consumers in their natural environments.

Name: Ethnographic research involves sending observers to watch and interact with consumers in their natural environments.
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Question

Quizplus · Accepted Answer

Ethnographic research is a qualitative research method that involves sending trained observers to watch and interact with consumers in their natural environments to understand their behavior, attitudes, and values in context.

Ethnographic Research Involves Sending Observers to Watch and Interact with Consumers