Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?
A) increase in derived demand in the market
B) increase in ethnic populations
C) rising global inflation rates
D) inadequate quality control
E) low advertising budgets

Question

Quizplus · Accepted Answer

Marketers use targeted advertising to reach specific groups of consumers who are more likely to respond to their message. One factor that can make targeted advertising more effective is an increase in the size of a particular demographic group. With an increase in ethnic populations, for example, marketers may want to tailor their advertising messages to be more relevant to the cultural backgrounds and preferences of these consumers. This could include using language and imagery that is familiar to the targeted group, promoting products that are popular within that group, or highlighting how a product can meet the specific needs or values of the targeted demographic. Therefore, an increase in ethnic populations is expected to enhance the use of targeted advertising messages by marketers.
The other options do not relate to an increase in the effectiveness of targeted advertising. Derived demand is a concept in economics that refers to the demand for one good or service that is driven by the demand for another. This is unlikely to have a direct impact on targeted advertising. Rising global inflation rates may affect consumer behavior and purchasing power, but this does not necessarily translate into a need for more targeted advertising. Inadequate quality control and low advertising budgets may affect the overall effectiveness of advertising campaigns, but they do not directly relate to the use of targeted advertising. Marketers often use targeted advertising messages to reach specific groups of consumers, such as those belonging to a particular ethnic group. An increase in ethnic populations is likely to create a larger market segment, which in turn may make it more attractive for marketers to create targeted advertising messages.
The other options are not expected to have a significant impact on the use of targeted advertising messages. An increase in derived demand may lead to increased advertising spending overall, but it does not necessarily mean that marketers will use targeted messages. Rising global inflation rates and inadequate quality control are unlikely to have any direct impact on the use of targeted advertising messages. Low advertising budgets may make it more difficult for marketers to afford targeted messages, but it is not expected to enhance their use.

Which of the Following Situations Is Expected to Enhance the Use