The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.

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The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience of purchasing a vehicle there. This indicates that the dealership is focused on building long-term customer relationships rather than achieving short-term gains, moving last year's models, obeying local and federal law, or maintaining a database of local customers. The sales force would most likely know that using high-pressure selling is ineffective if the dealership wants to continue to build and maintain these long-term relationships with their customers.

The Success of the Tom Dennis Ford Dealership Has Been