Under the ________, a company's marketing should support the best long-run performance of the marketing system.

Question

Quizplus · Accepted Answer

The sustainable marketing concept focuses on creating a marketing system that promotes long-term environmental and social well-being, while still meeting the needs and wants of consumers. This approach aims to support the best long-run performance of the marketing system, rather than just the short-term interests of the company or its shareholders.

Under the ________, a Company's Marketing Should Support the Best