Paul Robinson has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product. Paul has identified a(n) ________.
A) target market
B) market segment
C) niche market
D) product attribute
E) product design

Question

Quizplus · Accepted Answer

Paul has identified a group of potential customers who respond similarly to the advertisements, indicating that they share certain characteristics or needs. This group can be considered a market segment. A target market is a broader group of potential customers that a company aims to reach with its marketing efforts. A niche market is a small, specialized segment of a larger market. Product attribute and product design are not relevant to this scenario.

Paul Robinson Has Identified a Group of Potential Customers Who