Which of the following Ps in the marketing mix describes the goods-and-services combination the company offers to the target market?
A) price
B) promotion
C) product
D) place
E) package

Question

Quizplus · Accepted Answer

The marketing mix is a set of tools that a company uses to promote its products or services in the market. It consists of four Ps: product, price, place, and promotion. The product is the goods-and-services combination that a company offers to its target market. It is the core of the marketing mix because all other elements of the mix are built around the product.
Price refers to the amount of money customers pay for the product, while place (also known as distribution) refers to the channels used to make the product available to the customers. Promotion includes all the activities that communicate the value of the product to the target market, such as advertising, personal selling, sales promotion, and public relations.
Finally, package refers to the physical container or wrapping that the product comes in. Although package design can be an important aspect of marketing, it is not as fundamental as the product itself. Therefore, the best choice that describes the goods-and-services combination the company offers to the target market is C) product.

Which of the Following Ps in the Marketing Mix Describes