Ravenshaw Corp. assigns its sales and marketing people to specific countries, regions, and districts. Ravenshaw Corp. is most likely an example of a ________.
A) geographic organization
B) product organization
C) functional organization
D) niche marketer
E) mass marketer

Question

Quizplus · Accepted Answer

Ravenshaw Corp.'s approach of assigning its sales and marketing staff to specific countries, regions, and districts indicates that it is organized geographically. In a geographic organization, companies are structured according to specific regions, territories, or locations, and employees are assigned to those areas. This type of organization is particularly useful for companies that operate in multiple regions or countries and require a localized approach to sales and marketing. By structuring the organization geographically, companies can better understand and respond to local market conditions and customer needs.