Emerson Studios has designed its marketing organization along the lines of a ________ organization in which different marketing activities are headed by operational specialists.

Question

Quizplus · Accepted Answer

A functional organization is one in which different functions or activities are headed by operational specialists. This type of organization is based on the principle of specialization and helps in efficient utilization of resources. The other options (geographic, product, customer, market) are different types of organizational structures based on different criteria.

Emerson Studios Has Designed Its Marketing Organization Along the Lines