Which of the following major decisions should be taken by a company immediately after it decides to operate internationally?
A) deciding which markets to enter
B) deciding how to enter the market
C) deciding on the global marketing organization
D) deciding on the global marketing program
E) deciding on the global communication program

Question

Quizplus · Accepted Answer

The first major decision that a company should take after deciding to operate internationally is where to enter and which markets to target. This decision will impact all of the following decisions such as how to enter the market, setting up a global marketing program, communication program, and organizational structure. Therefore, deciding on the target market should be the first step.

Which of the Following Major Decisions Should Be Taken by a Company