In Japan, Budweiser beer flows from Kirin breweries, and Moringa Milk Company produces Sunkist fruit juice. These are examples of ________.
A) contract manufacturing
B) management contracting
C) licensing
D) joint venturing
E) directly investment

Question

Quizplus · Accepted Answer

These are examples of licensing, as the companies are allowing another company to use their brand name for production and distribution in a specific market.

In Japan, Budweiser Beer Flows from Kirin Breweries, and Moringa