Strategies that strongly position the company against competitors and that give the company the best possible strategic advantage are ________ strategies.
A) competitor analysis
B) customer relationship
C) competitive marketing
D) competitive relationship
E) customer identification

Question

Quizplus · Accepted Answer

Competitive marketing strategies are focused on positioning the company against competitors and gaining a strategic advantage over them. This involves analyzing the strengths and weaknesses of competitors, identifying opportunities for differentiation, and developing unique value propositions and marketing campaigns that highlight the company's strengths and competitive advantages. Customer relationship strategies and customer identification strategies are focused on building relationships with customers and identifying their needs, while competitor analysis strategies are focused on analyzing competitors but do not necessarily involve developing specific marketing strategies to gain a competitive advantage. Competitive relationship strategies are not a common term in marketing.

Strategies That Strongly Position the Company Against Competitors and That