Companies can identify competitors from a(n) ________ point of view by defining competitors as companies that are trying to satisfy the same customer need or build relationships with the same customer group.
A) customer
B) blue ocean
C) market
D) myopic
E) industry

Question

Quizplus · Accepted Answer

Identifying competitors from a market point of view means looking at companies that are trying to satisfy the same customer need or build relationships with the same customer group, which is a broader and more inclusive approach than a myopic or industry-specific perspective. Blue ocean refers to creating new market spaces with no competition, while customer and industry views are more narrow in focus.

Companies Can Identify Competitors from A(n) ________ Point of View