From a(n) ________ point of view, Pepsi might see its competition as Coca-Cola, Dr Pepper, 7UP, and the makers of other soft drink brands. From a(n) ________ point of view, however, the customer really wants "thirst quenching."
A) market; industry
B) market; consumer
C) industry; competitive
D) industry; market
E) company's; consumer

Question

Quizplus · Accepted Answer

From an industry point of view, Pepsi sees its competition as other soft drink brands. From a market point of view, the focus is on fulfilling the customer's need for "thirst quenching."

From A(n) ________ Point of View, Pepsi Might See Its