Tomorrow's leading companies will succeed by seeking out unoccupied positions in uncontested market spaces. Such strategic moves, termed ________, create powerful leaps in value for both the firm and its buyers, creating new demand for new products.
A) customer lifetime value
B) customer equity
C) value innovation
D) market segmentation
E) customer intimacy

Question

Quizplus · Accepted Answer

The strategic moves that seek out unoccupied positions in uncontested market spaces are called value innovation. It allows companies to create new demand for new products, resulting in powerful leaps in value for both the firm and its buyers. The other options mentioned are related to different marketing strategies and concepts.

Tomorrow's Leading Companies Will Succeed by Seeking Out Unoccupied Positions