Although it might seem that the market leader has the most going for it, challengers often have what some strategists call a ________. The challenger observes what has made the leader successful and improves upon it.
A) "marketing myopia"
B) "second mover advantage"
C) "absolute advantage"
D) "blue ocean strategy"
E) "red ocean strategy"

Question

Quizplus · Accepted Answer

The concept of a "second mover advantage" describes how challengers can observe the successes and failures of the market leader and improve upon their approach. This allows them to potentially surpass the leader in the long run. The other options (A, C, D, E) do not accurately describe this situation.

Although It Might Seem That the Market Leader Has the Most