Small firms that can't afford a competitive intelligence system often resort to using "in-house" experts to study competitors.

Name: Small firms that can't afford a competitive intelligence system often resort to using "in-house" experts to study competitors.
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Small firms may not have the resources to invest in a competitive intelligence system, but they can still utilize their own employees to research and analyze their competitors. This is known as "in-house" competitive intelligence.

Small Firms That Can't Afford a Competitive Intelligence System Often