Which of the following statements is true of direct marketing?
A) Direct marketing is also referred to as referral marketing.
B) Salespersons are compensated for other salespeople they recruit.
C) Direct marketing offers sellers a low-cost alternative for reaching their markets.
D) Direct marketing involves two or more intermediaries.
E) In direct marketing, consumers earn a commission every time they buy a product.

Question

Quizplus · Accepted Answer

Direct marketing offers sellers a low-cost alternative for reaching their markets, as it eliminates the need for intermediaries such as retailers or wholesalers. It involves businesses selling directly to consumers through various channels like email, mail, telemarketing, or online ads.

Which of the Following Statements Is True of Direct Marketing